Improving customer satisfaction through improved dialogue
Most financial institutions and financial service providers strive to position themselves as the corporates clients business partner. To claim that position the value offer should include more than the commodity itself, otherwise, it's likely that price will be in the centre of the discussion. Being well prepared and able to center the discussion around the clients future cash flow creates the basis of delivering additional value. Can that discussion also be clear, simple and visual?
In most countries the great number of corporate clients are probably found in the SME segment. The Visual Language of Finance® is an extremely efficient way to communicate financial solutions regardless the client's background. Discussions that often generate the "I haven't thought about it like that before", a sure sign that needles have been moved. When the value is clear you are not likely to have discussions on price.
In modern banking, it's essential to understand the clients business today... and tomorrow.